Brand to Store Manager- Jumia (Full Time)

Jumia is the leading pan-Africa e-commerce platform. Founded in 2012, Jumia’s mission is to improve the quality of everyday life in Africa by leveraging technology to deliver innovative, convenient and affordable online services to consumers, while helping businesses grow as they use our platform to reach and serve consumers.

Our platforms consist of our marketplace, which connects sellers with consumers, our logistics service, which enables the shipment and delivery of packages from sellers to consumers, and our payment service, which facilitates transactions among participants active on our platform. With over 5,000 employees in 12 countries spanning across 6 African regions, Jumia is led by top talented leaders offering a great mix of local and international talents and is backed by very high-profile shareholders.

Jumia is committed to creating sustainable impact in Africa. We are creating new jobs, new skills, and empowering a generation.

What is Brand to Store (B2S):

Brand to Stores is new business line to support brands to reach retailers in a more efficient way than their current distribution model. Retailers are then able to directly replenish their stock on Jumia.

Through the Brand to Store channel, we want to be a better digital wholesaler for independent neighborhood stores - so they can offer their customers a more comprehensive range & a better pricing.

Brand to Store Manager:

Brand to Store Manager leads B2S channel end to end through team management, PnL ownership, pricing strategy, brand reporting and negotiation, etc . 

He/she plays a key role in delivering exponential growth of the channel through team management, strategy execution and performance management. 

Secondly, he/she is in charge of recruiting, training and driving sales of new retailers with the support of his/her sales team.

Finally, he /she must deliver a world class experience to its retailer network.


  • Develop and implement business plan

  • Manage a team of 15+ sales representatives

  • Spend significant time in the field with the sales team and stores to collect insights about Jumia & our model, then transform it into actionable levers.

  • Drive recruitment and  onboarding of stores

  • Reach sales, recruitment, engagement, activation targets 

    • Deliver exceptional growth of stores database through combination of digital and field work

    • Delivering engagement of stores measured through order repetition rate

    • Deliver strong activation rate of the database through training

  • Support assortment replenishment and sourcing

  • Drive sales of full B2S assortment

  • Drive performance actions based on data insights and business analytics

  • Manage PnL end to end to drive profitability

  • Weekly report on performance vs target and action taken during the week.

Expected background and technical skills:

  • Bachelor's or Master's degree from top business schools and universities, 

  • 5+ years of professional experience in project management, company creation or  FMCG distribution.

  • Strong expertise of Kenya distribution market

  • Proven track record of impact.

  • Proficiency in MS Office and Excel

A successful candidate will fulfill the following requirements:

  • Leadership and management to lead the team above and beyond their capabilities and train them 

  • Strong interpersonal skills to motivate and convince internal and external stakeholders off Brand to Stare vision

  • Eager to spend time in the field with the team and stores

  • Organized and detail oriented

  • Ability to work under pressure with tight deadlines, being agile 

  • Ability to work autonomously

  • English & French speaking 

What we offer:

  • A unique experience in an international, entrepreneurial, yet structured environment 

  • An unparalleled personal and professional improvement as our longer-term objective is to train the next generation of leaders for our future internet ventures 

  • The opportunity to be part of a team full of talented people with the best backgrounds.