Head of Brand - Commercial - Jumia (Full-time)

Jumia is a leading e-commerce platform in Africa. It is built around a marketplace, Jumia Logistics, and JumiaPay.

  • The marketplace helps millions of consumers and sellers to connect and transact.
  • Jumia Logistics enables the delivery of millions of packages through our network of local partners.
  • JumiaPay facilitates the payments of online transactions for Jumia's ecosystem.

With over 1 billion people and 500 million internet users in Africa, Jumia believes that e-commerce is making people's lives easier by helping them shop and pay for millions of products at the best prices wherever they live.

E-commerce is also creating new opportunities for SMEs to grow, and job opportunities for a new generation to thrive. With over 5,000 employees in more than 10 countries in Africa, Jumia is led by top talented leaders offering a great mix of local and international talents and is backed by very high-profile shareholders. Jumia is committed to creating sustainable impact in Africa. Jumia offers unique opportunities in a vibrant and booming environment, creating new jobs, new skills, and empowering a new generation. 

Main Responsibilities : 

  • Lead cross-functional teams (commercial & operational) by providing vision and direction to ensure the effective delivery of agreed brand activities and programs

  • Strategically identify key high-level targets; be responsible for implementation of our marketing strategies to drive revenue support for events

  • Development and maintenance of strategic and longer-term partnership with Key Brands distributed in Senegal

  • Develop deep expertise of the marketplace, retail dynamics, consumer and shopper behaviour

  • Drive consistent flawless execution of partners brand activation plans by ensuring effective implementation of brand strategies and action plans

  • Partner closely with Commercial and Sales team to drive sales, revenue and market share

  • Monitor business results and measure the effectiveness of plans and initiatives, taking corrective actions if necessary

  • Work with the Trade Marketing teams to develop and implement brand collateral for Jumia campaigns throughout the year

Required Skills & Qualifications : 

  • Degree in Marketing/Sales/Business Administration or equivalent qualification

  • 4+ years Media buying experience OR experience as a Brand & Partnership Manager within an FMCG organisation is essential

  • Strong Business Development skills

  • Ability to create exciting campaigns, with the ability to influence and work in a collaborative way

  • Proven implementation ability

  • Proactive and results driven

  • Data driven, demonstrates the ability to make decisions based on data

  • Good Interpersonal skills with the ability to influence both upwards and downwards

  • Demonstrate the ability to coordinate, work across cross functional teams

  • Flexibility to adapt plans/challenges as they arise

  • Demonstrate the proven ability to achieve results and work in a high energy, fast-paced environment

What we offer


  • A unique experience in an international, entrepreneurial yet structured environment

  • An unparalleled personal and professional improvement as our longer-term objective is to train the next generation of leaders of our future internet service lines

  • The opportunity to be part of the team of talented people with the best backgrounds