Growth Marketing Analyst - Jumia (Full Time)

Jumia is a leading e-commerce platform in Africa. It is built around a marketplace, Jumia Logistics, and JumiaPay. The marketplace helps millions of consumers and sellers to connect and transact. Jumia Logistics enables the delivery of millions of packages through our network of local partners.

 

JumiaPay facilitates the payments of online transactions for Jumia's ecosystem. With over 1 billion people and 500 million internet users in Africa, Jumia believes that e-commerce is making people's lives easier by helping them shop and pay for millions of products at the best prices wherever they live. E-commerce is also creating new opportunities for SMEs to grow, and job opportunities for a new generation to thrive.

 

With over 5,000 employees in more than 10 countries in Africa, Jumia is led by top talented leaders offering a great mix of local and international talents and is backed by very high-profile shareholders. Jumia is committed to creating sustainable impact in Africa. Jumia offers unique opportunities in a vibrant and booming environment, creating new jobs, new skills, and empowering a new generation.

 

 

Main Responsibilities:

As a Growth Marketing Analyst, you will be part of the Jumia Egypt Marketing team and your responsibilities will include:

  • Test and develop new marketing activities to acquire new customers with acceptable CAC and with sustainable LTV from concept to alignment with teams and execution
  • Test and develop new marketing activities to retain customers with acceptable CAC and with sustainable LTV from concept to alignment with teams and execution
  • Run experiment analytics to get the performance and identify similar users to scale up for the entire user base
  • Identify and establish necessary partnerships to achieve our acquisition and retention goals
  • Research and understand clients needs and preferences to cater the right offering/deals/partnerships
  • Documenting the new marketing processes internally and integrating them as always on across marketing streams and other departments

 

 

Profile requirements:

  • Fluent in EnglishTop Engineering or Business School
  • Very good computer and MS Office skills
  • Excellent analytical and organizational skills
  • Proactive, Entrepreneurial, drive and proven ability to learn and act fast as well as go further than expectations
  • Strong inter-personal skills
  • A previous experience in growing start-up / E commerce/ Telco, would be appreciated
  • Proficiency in SQL, would be appreciated

 

 

We Offer:

  • A  unique experience in an international, entrepreneurial, yet structured environment
  • An unparalleled personal and professional improvement as our longer-term objective is to train the next generation of leaders for our future internet service lines
  • The opportunity to be part of a team full of talented people with the best backgrounds