Performance Marketing Analyst - Jumia (full time)

Who we are:

Jumia is a leading e-commerce platform in Africa. It is built around a marketplace, Jumia Logistics, and JumiaPay. The marketplace helps millions of consumers and sellers to connect and transact. Jumia Logistics enables the delivery of millions of packages through our network of local partners. JumiaPay facilitates the payments of online transactions for Jumia's ecosystem. With over 1 billion people and 500 million internet users in Africa, Jumia believes that e-commerce is making people's lives easier by helping them shop and pay for millions of products at the best prices wherever they live. E-commerce is also creating new opportunities for SMEs to grow, and job opportunities for a new generation to thrive.

With over 5,000 employees in more than 10 countries in Africa, Jumia is led by top talented leaders offering a great mix of local and international talents and is backed by very high-profile shareholders. Jumia is committed to creating sustainable impact in Africa. Jumia offers unique opportunities in a vibrant and booming environment, creating new jobs, new skills, and empowering a new generation.

We are currently looking for talented people with a passion for emerging markets and Africa to join our team and embark on our exciting journey.

Job Description:

As a Performance Marketing Analyst, you will be part of the Jumia Group’s Central Marketing team while based in Casablanca. You will work with the teams across all countries where we are present. You will work very closely with Jumia Group’s CMO. Your responsibilities will include:

  • Support countries in their marketing planning efforts (target setting, budget allocation), align with commercial teams and data teams in order to handle this end to end.
  • Running high impact analyses across marketing departments of Jumia which would include: strategic analyses on channels performances, design and roll-out of actions plans to drive performance improvements across all countries. Example projects: how to grow faster while optimizing our marketing costs, how to make customers addicted to using Jumiand return more often, …
  • Coordinating marketing processes between the central team and teams on the ground spread across Africa, share learning between countries to drive better performance
  • Working on documenting and improving existing and new processes on diverse marketing topics and channels, from Paid Marketing to SEO to CRM. You will discover how marketing is run in various countries in Africa. To do this, you will communicate with the various teams involved in the process and observe how things work on the ground. The Jumia Marketing team is cross-functional, and all challenges you will face will require you to work across multiple teams: Business Intelligence, Tech, Data Science, Channels Operations and many others.

Profile requirements:

  • Fluent in English
  • Top Engineering or Business School
  • Very good computer and MS Office skills
  • Excellent analytical and organizational skills
  • Proactive, Entrepreneurial, drive and proven ability to learn and act fast as well as go further than expectations
  • Strong inter-personal skills
  • A previous experience in growing start-up / top web firm, top consulting firm or M&A and venture capital, would be appreciated

We offer:

  • A unique opportunity to learn about diverse marketing processes that make a business grow in an efficient way cross channels
  • A huge learning experience in an entrepreneurial, yet structured environment, growing at a very high pace
  • A highly challenging and empowering environment
  • A flat structured working environment and direct engagement in decision making
  • Working with talented and multicultural teams