Performance Marketing Analyst - Jumia (Full Time)

Jumia is a leading e-commerce platform in Africa. It is built around a marketplace, Jumia Logistics, and JumiaPay. The marketplace helps millions of consumers and sellers to connect and transact. Jumia Logistics enables the delivery of millions of packages through our network of local partners.

JumiaPay facilitates the payments of online transactions for Jumia's ecosystem. With over 1 billion people and 500 million internet users in Africa, Jumia believes that e-commerce is making people's lives easier by helping them shop and pay for millions of products at the best prices wherever they live. E-commerce is also creating new opportunities for SMEs to grow, and job opportunities for a new generation to thrive.

With over 5,000 employees in more than 10 countries in Africa, Jumia is led by top talented leaders offering a great mix of local and international talents and is backed by very high-profile shareholders. Jumia is committed to creating sustainable impact in Africa. Jumia offers unique opportunities in a vibrant and booming environment, creating new jobs, new skills, and empowering a new generation. 

Main Responsibilities:

1. Execution

  • Develop and execute end-to-end marketing strategies to acquire new users, and continually engage and retain them throughout their lifecycle.
  • Evolve & manage account structures for smooth targeting with minimal overlaps.
  • Build and launch complex automated campaigns across all paid channels and verticals including Ecommerce, Pay & Food within agreed SLA.
  • Executes day-to-day paid media for various ad platforms such as Facebook, Instagram, Google ads; conducts & optimizes in-depth ad grouping, conversion.
  • Ensure campaigns are set up for best performance and highlight requirements to achieve that.

2. Performance Mgmt

  • Define, measure, and evaluate relevant paid media KPIs and Performance; present the key insights and recommendations to business stakeholders and customers.
  • Lead country performance management reviewing the performance on daily basis.
  • Review Pre funnel matrix on channels and post funnel metrics through PBI and steer performance accordingly.
  • Budget the needed amount based on country targets and ensure efficient allocation across channels.
  • Achieve country targets through maintaining camps efficiency based on agreed upon objective, proactively raising flags, and taking corrective actions.
  • Create a testing framework to improve overall country performance.
  • Maintains knowledge of industry best practices and new technologies tools to use and explore new channels based on their penetration in assigned region when applicable.

3. Stakeholders & Steering

  • Build and launch complex automated campaigns. 
  • Define, measure, and evaluate relevant paid media KPIs and Performance; present the key insights and recommendations to business stakeholders and customers. 
  • Collaborate with data scientist and analyst to understand user segmentation and behavior & identify consumer insights to drive transactional, promotional, and informational content strategies in lifecycle marketing campaigns.
  • Executes day-to-day paid media for various ad platforms such as Facebook, Instagram, Google ads; conducts & optimizes in-depth ad grouping, conversion optimization from the ads and audience targeting.
  • Continuously run marketing experiments including baseline, creative, content, and frequency testing to improve key performance metrics.
  • Work together with our content creators to create high-impact creative assets based on thorough A/B testing and performance analysis.
  • Maintains knowledge of industry best practices and new technologies tools to use.
  • Communicate regularly and efficiently with country Head of Performance, CMO, central POM team and vertical leads across verticals.
  • Review country trajectory towards planned targets and expected EOM landing.
  •  Set a clear action plan to steer performance when behind targets.

    Profile Requirements:

    • 2-5 years of direct, hands-on experience managing paid media (search, display, social), or Marketing Automation either at an agency or in-house. 
    • Proficiency in paid media advertising (Facebook, Instagram, Google Ads, SEM, Tiktok, Twitter YouTube).
    • Proven experience in B2C marketing, A/B testing, lifecycle optimization, and in building media plans & forecasts. 
    • Proficiency in Google Tag Manager, Google Analytics, Google Ads Manager, Facebook Ads Manager.
    • Highly analytical and data-driven thinking as well as expert-level Excel and PowerPoint skills. 
    • Deep understanding of performance marketing metrics and reporting standards and a track record of proven business results through A/B and Multivariate Testing techniques, and metrics for ROI analysis.
    • Creative and independent problem solver that can juggle many tasks and thrive in a startup environment.
    • Strong communication (English is a must) and presentation skills. Good interpersonal skills along with an ability to communicate effectively with cross-functional stakeholders. 

    We offer:

    • A unique experience in an international, entrepreneurial, yet structured environment.
    • An unparalleled personal and professional improvement as our longer-term objective is to train the next generation of leaders for our future internet service lines.
    • The opportunity to be part of a team full of talented people with the best backgrounds.