Chief Marketing Officer - Jumia (Full Time)

Who we are

Jumia is Africa's leading internet group, with already over 3,000 employees in more than 20 African countries and huge successes such as Jumia, Jumia Travel, Jumia Food, Jumia Deals, Jumia House, Jumia Jobs and Jumia Services. It is led by top talented leaders offering a great mix of local and international talents and is backed by MTN, Millicom, Rocket Internet, Axa, Orange, Goldman Sachs & CdC.

Founded in 2012, Jumia's mission is to revolutionize the concept of shopping by providing customers with the best online shopping experience through a wide range of products categories including mobiles & tablets, computers, electronics, home & living, fashion, sports, health & beauty, grocery and others.

Africa is one of the fastest growing economies in the world, offering excellent opportunities in a vibrant and booming environment. Its economic growth has enabled innovative businesses to flourish and this is where Jumia steps in. 

We are currently looking for talented people with a passion for emerging markets and Africa to join our team and embark on our exciting journey

Responsibilities

The Chief Marketing Officer (CMO) is responsible for overseeing the planning, development and execution of Jumia Nigeria’s marketing, viral expansion and advertising initiatives. Reporting directly to the Chief Executive Officer, the CMO's primary responsibility is to generate revenue by increasing visibility and sales through successful marketing for the entire organization, using market research, partnerships, affiliates, pricing, product marketing, marketing communications, advertising and public relations.

In particular you will: 

  • Develop marketing plan and in line with overall business strategy and goals.

  • Custodian of total marketing, branding and overall marketing performance 

  • Overseeing the CRM process, ROI and managing closely agreed Key Performance Indicators (KPIs) – customer acquisition, repeat purchase, Average Order Value [AOV] etc

  • Responsible for Marketing Analytics. Oversee market research and competitive intelligence for quick decision making

  • Prepare, own, implement and control of marketing budget

  • Collaborate effectively with other members of leadership team to ensure alignment of marketing with commercial and business plans

  • Utilize superior understanding of consumer insights and deep knowledge of local trends to identify innovative ideas for profitable growth and execute them
  • Managing relationships with Central team in a matured and cohesive manner that brings the best of Central and local collaboration to the benefit of the company

Professional Skills & Qualifications

  • Bachelor degree and/or an advanced degree in marketing and business (MBA)
  • 8+ years of marketing in a consumer internet business, bringing experience building strong brands for companies with best-in-class digital experiences for large, global audiences, preferably in the consumer goods industry
  • 5+ years of data-driven marketing with strong success implementing consumer acquisition and/or retention marketing campaigns with clear business objectives and targets.
  • Track record building and leading a high-performing, cross-functional team of at least 15 people across branding, PR, digital, analytics, acquisition, and retention.
  • Expertise generating, prioritizing, testing, and delivering on ideas that could drive 10 percent growth as well as 10x growth.
  • Self-motivated individual with a strong entrepreneurial spirit.
  • Strong managerial experience
  • Strong and relevant relationships in marketing agencies and other local partners

We Offer 

  • A unique experience in an entrepreneurial, yet structured environment
  • The opportunity to become part of a highly professional and dynamic team working around the world
  • An unparalleled personal and professional growth as our longer-term objective is to train the next generation of leaders for our future internet ventures