Head of Offline Sales - Full Time - Jumia Senegal

Jumia is a leading e-commerce platform in Africa. It is built around a marketplace, Jumia Logistics, and JumiaPay.

  • The marketplace helps millions of consumers and sellers to connect and transact.
  • Jumia Logistics enables the delivery of millions of packages through our network of local partners.
  • JumiaPay facilitates the payments of online transactions for Jumia's ecosystem. 

With over 1 billion people and 500 million internet users in Africa, Jumia believes that e-commerce is making people's lives easier by helping them shop and pay for millions of products at the best prices wherever they live. E-commerce is also creating new opportunities for SMEs to grow, and job opportunities for a new generation to thrive.

With over 5,000 employees in more than 10 countries in Africa, Jumia is led by top talented leaders offering a great mix of local and international talents and is backed by very high-profile shareholders. Jumia is committed to creating sustainable impact in Africa. Jumia offers unique opportunities in a vibrant and booming environment, creating new jobs, new skills, and empowering a new generation

What is Offline Sales: 

Offline sales is splitted into 3 main channels: 

  • JForce: a network of 150,000 sales consultants across 10 countries placing orders on Jumia on behalf of other people. On each order placed  they earn a commission. 
  •  Agencies & PUS: a network of physical locations where customers can come to inquire about Jumia, place an order and collect it. It is comparable to a franchised Jumia universe
  • Brand to Stores: new business line to support brands reach retailers in a more efficient way than their current distribution model. Retailers are then able to directly replenish their stock on Jumia.

Head of Offline Sales leads this channels in his market.  He plays a key role in delivering exponential growth of the different channels team management, agents network development and performance management.

Secondly, he/she is in charge of developing strategic projects (i.e. brand to stores, JPay).

Finally to deliver a world class experience to its agents & agency network through communication and marketing plan.


  •       Develop and implement business plan
  •       Spend time in the field with agents, agencies and stores to collect insights about Jumia and our model and transform it in actionable levers.
  •       Develop a sustainable pyramid to maximize sales revenues, sales & business objectives
  •       Drive sales and customer acquisition through sales and marketing actions (i.e. door to door agency acquisition)
  •       Drive performance actions based on data insights and business analytics
  •       Optimize Offline Sales budget to deliver highest growth
  •       Reach sales, recruitment, engagement, activation targets
  •       Deliver exceptional growth of agents database through optimization of current and innovative recruitment channels
  •       Delivering engagement of agents database through 360° communication channels approach
  •       Deliver strong activation rate of the database through training (face to face)
  •       Identify operational weaknesses and help improve or innovate new processes to your teams as efficient as possible
  •       Weekly report on performance vs target and action taken during the week.
  •       Lead marketing team of 4 to 5 FTEs

Expected background and technical skills:

  •       Bachelor's or Master's degree from top business schools and universities, 
  •       3-5 years of professional experience in project management,
  •       Proven track record of impact.
  •       Proficiency in MS Office and Exce

A successful candidate will fulfill the following requirements:

  •       Leadership and management to lead the team above and beyond their capabilities and train them
  •       Strong interpersonal skills to motivate and convince internal and external stakeholders off Offline Sales vision
  •       Eager to spend time in the field with the team, agents,  agencies and stores
  •       Organized and detail oriented
  •       Ability to work under pressure with tight deadlines, being agile
  •       Ability to work autonomously as well as in teams
  •       English & French speaking

What we offer:

  •       A unique experience in an international, entrepreneurial, yet structured environment 
  •       An unparalleled personal and professional improvement as our longer-term objective is to train the next generation of leaders for our future internet ventures 
  •       The opportunity to be part of a team full of talented people with the best backgrounds.