Regional Growth Hacker - Jumia Prime (Full time)

Who we are:

Jumia is a leading e-commerce platform in Africa. It is built around a marketplace, Jumia Logistics, and JumiaPay. The marketplace helps millions of consumers and sellers to connect and transact. Jumia Logistics enables the delivery of millions of packages through our network of local partners. JumiaPay facilitates the payments of online transactions for Jumia's ecosystem. With over 1 billion people and 500 million internet users in Africa, Jumia believes that e-commerce is making people's lives easier by helping them shop and pay for millions of products at the best prices wherever they live. E-commerce is also creating new opportunities for SMEs to grow, and job opportunities for a new generation to thrive.

With over 5,000 employees in more than 10 countries in Africa, Jumia is led by top talented leaders offering a great mix of local and international talents and is backed by very high-profile shareholders. Jumia is committed to creating sustainable impact in Africa. Jumia offers unique opportunities in a vibrant and booming environment, creating new jobs, new skills, and empowering a new generation.

Jumia Prime programme is Jumia’s fast-growing loyalty programme targeting Jumia’s high-value customers. The Regional Growth Hacker role requires a data-first mindset & “Growth Hacker” skills  to build a 360 degree performance framework through experimentation & analysis. The individual will drive growth activities for Prime across 9-markets regionally in Africa. Primary aims of the position are driving i) engagement ii) value and iii) retention within the Prime segment. 

Your responsibility as a Growth Hacker - Jumia Prime will include:

Prime CRM Project & Process Management

  • Drive experimentation on different communication and segmentation to drive the most relevant content for each user by using data mining and SQL
  • Run experiment analytics to get the performance and identify similar users to scale up for the entire user base
  • Own local logics / experiments library, conduct recurrent checks and analysis and suggest improvement ideas
  • Content writing for the daily campaigns / experiments
  • Drive channel performance through data analysis and content testing in order to improve engagement (visit%) and conversions (orders%) by segment and prevent users from opt-out and uninstall

Guarantee the quality of execution of Jumia prime initiatives

  • Own the planning and execution of Prime incentives & campaigns
  • Follow up to make sure all ETAs are respected and that all is clear to everyone
  • Review communication plan & content 
  • Drive daily performance during the event to assess the situation and elaborate action plan to correct the performance if needed

Build awareness of Jumia Prime and its value proposition

  • ​Innovative Acquisition Tactics (Referral Campaign).
  • Guide Local Growth Hackers in development of  effective Prime CRM
  • Ensure marketing plans and strategies are benchmarked against other countries and companies.
  • Coordinate across local Marketing Teams to ensure ongoing completion of  Marketing frameworks (Onsite, Social Media, CRM).
  • Design & Develop Education Campaign (Videos, Social Media, Influencers). 

Basic Qualifications:

Essential Skills

  • ​Bachelor's degree in Computer Science, Analytics or Engineering
  • Growth hacking mindset - grounding in data & analytics, performance-based marketing.
  • Proficiency in English / French / Arabic
  • Proficiency and Ms Office (especially Excel)
  • Intermediate knowledge of data querying (SQL)
  • Self motivated and able to work with cross functional teams,
  • ​Project Management, coordination & interpersonal skills, with the ability to communicate effectively

Experience

  • ​Ability to think and act both strategically and tactically.
  • 5+ years of marketing experience, retention, loyalty role.
  • ​Experience using data and metrics to measure impact and determine improvements.

What we offer:

  • ​The opportunity to be part of a team of top talent.
  • ​A unique experience at the forefront of African Ecommerce.
  • An unparalleled personal and professional improvement as our longer-term objective is to train the next generation of leaders for our future internet ventures.